. >> reporter: cary umhau's firm spacious is trying to re- introduce the idea of play to the workplace. tech companies have embraced play for years. at google employees get one day a week to work on their own projects. gmail and google news were born from that free time. >> increasingly you'll see businesses embrace play or unstructured play, unstructured time because that begets imagination, innovation and creativity. all of which are competitive advantages in today's world. >> reporter: twitter and facebook are famous for their hackathons, where employees get to test out new ideas. >> i think we are at the forefront of changing this culture where people would say no it's actually going to be good for the bottom line if our people are happy and flourishing. >> reporter: americans feel their lives are out of balance, 70% feel they've always got something coming at them that needs immediate attention. their day-to-day has become more structured and less free flowing. and, technology is also having an impact, smartphones and email mean it's rare people are every truly alone with their th